Nigeria is emerging as one of the fast rising ecosystems for tech companies in the world. These brilliant companies, having access to local and international funding and needing to grow, must pursue fresh perspectives and creative approaches in crucial departments such as marketing.
In this exclusive feature, YNaija shines a spotlight on the thriving professionals in product marketing, highlighting the individuals who are making waves and redefining the industry’s standards. From groundbreaking campaigns to disruptive branding initiatives, these trailblazers are leading the charge in driving consumer engagement and transforming the way products are brought to market.
- Onyinyechi Nneji
Onyinyechi Nneji is a marketing professional passionate about building brands, telling stories, and advocating for female rights. She most recently worked at deep tech AI company Let’s Enhance as their first product marketing hire but before that, she held various roles at financial management company Kippa, fintech company Earnipay, banking giants Guaranty Trust, and Anakle Limited. She is also a licensed mentor for product marketing managers on ADPList. She is a budding entrepreneur and she runs various small businesses in addition to her full-time work.
- Olubukayo Ewuoso
Olubukayo Ewuoso is a marketing expert with over a decade of experience in digital marketing, brand management, and product marketing. Before his current role as Head of Business for Marketing Solutions at Pisi Mobile Service, he held various positions at Eskimi, a digital advertising firm based in Lagos, managing relationships with major brands such as Coca-Cola, MTN, and Airtel. He also held marketing roles at the Nigerian Institute of Chartered Arbitrators and Hot FM Lagos radio station. He showcased his talent for social development early on at Hot FM Lagos by growing their audience by an impressive 88% and implementing the growth strategy that saw their YouTube channel audience grow by 200%. His business development expertise continued to grow throughout his career and was evident in his early days at Eskimi where he was a key contributor to efforts that saw record revenue generation for each Business Development Manager at the company.
- Oluwaseun Adebola
Oluwaseun Adebola holds the role of Global Marketing Lead at Kobo 360, a leading logistics technology company in Africa. With his expertise in developing comprehensive marketing strategies, Oluwaseun plays a key role in expanding market presence and driving business growth for Kobo 360.He has worked in corporate communications across other industries such as the energy and real estate sectors.
- Oghenetega (Tega) Ajogun
Oghenetega Ajogun is a data-focused, performance marketing expert focused on creating performance-based marketing campaigns, delivering high-level business insights while leveraging new media to deliver substantial revenue growth. She has worked in multiple agencies and start-ups in Nigeria like SO&U, Wildfusions, Qlick Digital, Ringier Nigeria & Mdundo.com where she was the Senior Marketing Manager. She is currently the Strategic Marketing Manager at CIWEM, an independent professional body and a registered charity in the UK. Her marketing expertise was nationally recognized during her time at Qlick Digital where she implemented targeted marketing plans that led to the generation of over $150k in revenue as she was given the “40 under 40 women in marketing” Award. She also worked with the Lagos State Government to train 20,000+ students during the Eko Digital Project.
- Chisom Okafor
Chisom Okafor has diverse work experience spanning various roles in the marketing and media industry. He has worked as a Digital Strategist at Information Nigeria, a Digital Media Executive at Sharemind Lagos, and a Strategy Associate at RED | For Africa. He also worked as a Strategy and Execution Lead at Dotts Media House and as a Creative Strategist at Pulse. In 2022, he joined FairMoney as a Brand Manager and later became the Head of New Media at Silverbird Group Ng. He boasts an impressive catalog of clients, having worked with the likes of the United Nations, British Council, Spotify, Zenith Bank, Access Bank, Google, Unilever, Nigerian Breweries, and many other industry heavyweights.
- Abidemi Adesokan
Abidemi Adesokan leads the marketing efforts at Trade Depot, a leading B2B e-commerce platform in Nigeria. With his strategic approach to developing and executing marketing strategies, Abidemi drives significant growth and engagement through effective campaigns tailored to the Nigerian market. A graduate of the University of Lagos, Nigeria, he has also led brand strategy efforts at a marketing agency in Nigeria.
- Hamdalah Hanafi
Hamdalah Hanafi is a Marketing Analyst with over 5 years of experience in Digital Marketing. She has been actively involved in marketing, growing, and founding businesses. She is passionate about everything digital marketing, marketing data, and business. She has been working as an independent Content Marketing Consultant for over 6 years while also working full-time for companies such as Mbele as a digital marketing consultant, Skillsforte as a managing partner, and Mybizstarter where she has been working since 2020. She is also a Digital Skills Trainer for the Google Digital Skills Program where she has trained over 2,300 people in digital skills acquisition across all levels. As a marketing consultant, she has helped develop various startups and businesses such as SkillsForte, EdTech, and Urban Trybe.
- Onyedikachim Nwankwo
Onyedikachim Nwankwo is the Head of Product Marketing at Flutterwave, a leading African fintech company. With a knack for devising and implementing effective marketing strategies, Onyedikachim has played a pivotal role in driving product adoption and growth at Flutterwave. His expertise lies in crafting impactful campaigns that boost brand engagement and awareness. Onyedikachim is the creator of #BankWars, the most viral and successful social media campaign in corporate Nigeria.
- Abdulrahman Jogbojogbo
Abdulrahman Jogbojogbo brings his expertise as a Product Marketer to Paystack, a prominent payments company in Africa. With a focus on promoting payment solutions across the continent, Abdulrahman has a strong track record of success in developing and executing marketing strategies that elevate brand visibility and drive business expansion. He approaches marketing with an analytical lens, a skill he owes to his engineering background.
- Peace Obinani
As the Product Marketing Manager at Piggyvest, Peace Obinani excels in developing and executing marketing initiatives targeting Nigerian consumers. Her proficiency lies in driving growth and engagement through effective marketing strategies tailored to the needs of the Nigerian market. She is the founder of Non-Tech in Tech, an African community of non technical enthusiasts and professionals.
- Humphrey Ogbodo
Humphrey Ogbodo is a seasoned marketing communications professional. He serves as the Head of Marketing for West Africa for Glover Technologies. Before that, he held various roles at RED Media Africa and Lepton Consulting Limited. As a Senior Associate at RED Media Africa, Humphrey interfaced with clients, within Africa, on marketing communications strategies in areas such as Public Relations, Brand Management, Governance Communications, and Corporate Social Responsibility. Since transitioning to product marketing and moving to the tech industry, Humphrey implemented the market strategy used to launch the Glover App, a platform for buying and selling gift cards and other digital items, which saw the company achieve 50,000 app downloads in just 3 months, and currently boasts of a 10% month-on-month increase. Through his marketing efforts, Glover partnered with Big Brother Nigeria season 6 and aired two commercials during its runtime, which has significantly increased transaction volumes, brand recognition, and overall market positioning.
- Tomilola Akigbogun
Tomilola Akigbogun is the Head of Marketing at Bundle Africa, a leading fintech company in Nigeria. With a focus on promoting financial products and services to Nigerian consumers, Tomilola has a successful track record in driving growth and engagement through innovative marketing campaigns. His experience in marketing and branding has led him to manage brands such as McVities, Coca Cola, Huawei, Airtel, and many more.
- Chinedu Oparaku
Chinedu Oparaku serves as the Marketing Lead at Moniepoint Nigeria, a prominent fintech company in the country. With his expertise in promoting financial solutions to businesses nationwide, Chinedu has a strong track record of driving growth and engagement through effective marketing campaigns.
- Stanley Iheacho
Stanley Iheacho holds the role of Regional Marketing Manager at Moove Africa, a prominent mobility fintech company in Africa. With his proficiency in developing and executing marketing strategies to promote mobility solutions across the continent, Stanley has successfully driven growth and engagement through impactful marketing initiatives.
Ayomitide Adeyinka is a content writer, crypto journalist and editor with a Bsc in Political Science. He is also an egalitarian.
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